At Mangalore Institute of Oncology (M.I.O), we believe that cancer treatment goes beyond technology, it is also about awareness, compassion, and patient empowerment. This year, in recognition of World Radiotherapy Awareness Day (September 7), we organized a week-long campaign to spread knowledge about radiotherapy in Mangalore and to clear common doubts surrounding this vital cancer treatment.
Why Radiotherapy Awareness Matters
Radiotherapy, also known as radiation therapy, is one of the most effective and safe cancer treatments. Globally, nearly half of all cancer patients receive radiotherapy at some stage of their treatment. Yet, many patients in India still hesitate due to myths and misconceptions.
At MIO, Pumpwell, and Thirthahalli, our mission is to help patients and families understand:
What radiotherapy is and how it works.
Why radiotherapy is used alongside surgery and chemotherapy.
How safe and precise radiotherapy has become with advanced technology like Linear Accelerators and Brachytherapy.
Radiotherapy Awareness Week Campaign at M.I.O
Throughout the campaign, our doctors, radiation physicists, and therapists shared knowledge through:
Informative videos explaining treatment methods.
Graphic posts and carousels simplifying the radiotherapy journey.
Patient-friendly content on CT simulation, treatment planning, and brachytherapy.
Insights into the Tumor Board process, where radiation, surgical, and medical oncologists jointly design the best treatment plan.
Guidance on managing side effects of radiotherapy safely.
Introductions to our expert radiotherapy team at M.I.O.
By combining oncology expertise with clear communication, we were able to make radiotherapy less intimidating and more approachable for the community.
Global Recognition for M.I.O’s Efforts
We are proud to share that the official World Radiotherapy Awareness Day page recognized our work and even featured MIO’s campaign posts on their platform. This acknowledgement reflects our commitment not only to offering world-class cancer treatment in Mangalore, but also to creating awareness beyond our hospital walls.
A Team Effort Behind the Success
From brainstorming campaign ideas to shooting videos, designing graphics, posting content, and engaging with the audience, the entire MIO team worked tirelessly to make this campaign a success. While there were challenges and lessons along the way, this initiative reminded us of an important truth: when work is done with sincerity, it always gets recognized.
Radiotherapy at MIO – Our Commitment
At Mangalore Institute of Oncology, our Radiotherapy Department is equipped with:
Advanced Linear Accelerator (LINAC) technology.
Expert-led Brachytherapy for targeted treatments.
A multidisciplinary Tumor Board for precise treatment planning.
Experienced doctors, physicists, and technicians who guide patients through every step.
For patients seeking cancer treatment in Mangalore, M.I.O provides world-class radiotherapy with safety, precision, and compassion.
Looking Ahead
Radiotherapy saves lives every day, and awareness is the first step in making it accessible to all. At M.I.O, we will continue to educate, support, and care for our patients while advancing the standards of oncology treatment in India.
Because at M.I.O, we don’t just treat cancer, we treat with technology, and care with compassion.
